Interaction08: IxD’s in Savannah; Alan Cooper:

Programmers are draftsmen. However, they are different than pre-industrial workers. They are self-directed and know better than managers what to do. They respect intelligence, not authority. You can’t tell them what to do, you can only coerce them. Their satisfaction comes from the quality of their work. Unlike pre-industrial craftsmen, post-industrial craftsmen are smarter and more highly trained, even in the higher levels of management where they work. This creates a conflict because management is industrial. It’s based on command-and-control. It’s tracked quantitatively through cost accounting, based on the idea that you purchase raw materials and you purchase labor that transforms those materials into offerings, and you scale up with factories, and that’s how you profit. That simply doesn’t exist in the world of software.