Let’s be frank: it’s not the best time to be an iPhone developer right now. In just one year of existence, the App Store seems to have evolved from the hottest to the lamest status, without any time to breathe in the middle, but with some warning signs every so often.

Several iPhone developers have publicly stated their opposition to the Google Voice fiasco (starting with Riverturn themselves, the developers of the application), and many have simply stopped creating iPhone OS applications altogether; just to name a few, Fraser Speirs, Steven Frank and Andrew Wulf have publicly stated that they don’t want to deal with the App Store process anymore. And I’m sure that there are many more developers evaluating this very possibility out there; when you have Om Malik or Michael Arrington bashing the iPhone, it sure creates a lot of buzz and uncertainty in the market.

However, and this is my official position, even if I do not agree with the current App Store policies, I’m not quitting the iPhone OS platform anytime soon. I’ll build more applications for the iPhone in the future – heck, I’ve got 2 already approved and 3 more on the approval process pipeline, with at least 3 more in the development phase. My plan, and what this article is about, is about managing the risk represented by Apple in this business. It might be hard, but it’s not impossible, no matter what others say. Continue reading →